Hendrick’s Gin commissions NFT digital art Collection with leading talent and auctions the pieces off to support young artists

Following 18 months of stifled curiosity and suppressed creative expression, Hendrick’s Gin is encouraging the most inquisitive to resubmerge themselves once again… through the blooming artistic explosion of NFTs (non-fungible tokens or unique digital tokens).

In a bid to explore escapism from the most challenging and limiting of years and reward curiosity, the unusualists at Hendrick’s Gin have commissioned a series of artists to create unique artwork pieces to commemorate this most unique of summers. Marking their NFT debuts for the project from the peculiar Premium gin are acclaimed sculptor Polly Morgan and spoken word artist and commentator Raven Smith, with established digital artists Ray Caesar and Jake Elwes completing the captivating line up.

Each bespoke creation is being auctioned through Rarible - with proceeds being donated to support Saatchi Gallery’s Learning Programme - and bring to life the sense of escape and hope the nation feels this summer, as well as portraying the juxtaposition between the ‘Zoom overload’ digital world we’re now all so accustomed to, and the physical world we’re daring to dip our toes back into. The auction is live now here.